It is common knowledge that the majority of web traffic is driven by the major commercial search engines: Google, Yahoo!, and Bing. Visibility in the search engines is key to driving targeted traffic to your site that converts into customers. Over 85% of Internet users start looking for things on the web with a search engine – make sure your website gets found! The “If you build it, they will come” philosophy of website design no longer works. You can have the greatest looking, fully functional website on the internet, but if no one can find you, all your efforts are wasted.
Search Engine Optimization (SEO) is the foundation for a long term internet marketing strategy. We perceive SEO as a natural evolution for a well-constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner. As countless studies have shown, organic search engine optimization is one of the most important marketing activities you can undertake. The majority of search engine users prefer clicking on organic, or natural, search listings because they perceive them to be credible sources. At Pagoda Media, our SEO services are highly integrated. Our SEO experts offer their input and recommendations to our design and development work to ensure that the format and functionality of your site will perform optimally in the search engines as well.
By engaging in these important SEO tactics, your site can gain authority in the search engines. With increased search engine rankings you are on your way to attaining your business goal of gaining customers by presenting your company as an expert in the industry.
Our Targeted Search Engine Optimization Strategies
- In-depth keyword research & strategy
- Optimized content analysis & strategy
- Customized & optimized page titles & descriptions
- Search engine friendly page naming conventions
- Optimized internal & external link building strategy
- Relevant back-linking setup & management
- Scheduled optimized code & content updates